As I’ve explained in the “About” section of my website, my webcomic doesn’t focus on one specific thing. It doesn’t focus on dark humor like Cyanide and Happiness, teaching lessons like Zen Pencils, relatable humor like Sarah’s Scribbles, nonsense humor like Deathbulge and so on. I’m basically a Jack of all trades. Is that better than a master of one, that’s up to you to decide. I’m not trying to put myself above anyone, especially people who have been doing this for way longer than me.
On the one hand, not having a solid identity allows me to do whatever I want, whenever I want and the chances of going stale are lower. On the other hand, it makes it hard to advertise. Whenever I promote my webcomic, I just write, “New comics every Monday and Friday on my website.” Yeah, it gets the point across, but it’s pretty bland. I just don’t know what exactly do I promote about this site. I could say that it’s funny, but that’s just as boring. It’s hard to think of more than a few webcomics that don’t try to be at least a little funny.
Maybe there’s a way for me to have my cake and eat it too. My slogan could be, “Dim & Bright: a webcomic about everything.” I could just own the fact that there’s no central focus. All it takes is to change my title logo and put a short schedule in the sidebar. I think the slogan is witty and catchy, but what about you guys? Is it too similar to, “Seinfeld: a show about nothing.”? Do you have an idea you’d like to share? If you do come up with something I like more than my idea, I’ll give you credit.